Friday, July 15, 2011

The next five social media trends and their impact on marketing


Remember when we talked about social media and mainstream media as two different things? Not anymore. Today, social media is the mainstream media. True, on Google + we may be talking about the novelty of Google +. And there may only be a few of us puttering around on Percolate or scrolling up and down on Shuush. But despite the never-ending introduction of new social platforms, social media in one form or another has pretty much become everyone’s primary source of content and interaction. So what does it mean now that we’ve all joined the conversation, mastered the art of engagement and embraced the concept of transparency? Your guess is as good as mine. But one place to start thinking about it might be the following trends. Read more: http://edwardboches.com/the-next-five-social-media-trends-and-their-impact-on-marketing#ixzz1SBbNivzv

Foursquare Check-Ins Now Part Of Klout Algorithm

Klout logo 240x78 Foursquare Check Ins Now Part Of Klout Algorithm
Klout users who pay close attention to their own Klout score and the scores of their friends, business partners and other users will now discover that the company has added Foursquare check-ins to the mix, adding more user based information to their overall social reach algorithm. Foursquare is added to Facebook, Twitter and LinkedIn which was added to the program in June